Wednesday, September 8, 2010

Stakeholders in IB

1.Employees –  within the organization’s country of origin and in other countries,and at all levels. Consideration of employees in the context of international business environment involves e.g. discussion of ‘sweat shop’ labour, existence of ‘export processing zones’etc.

2.Consumers – Discussion of consumers involves analysis of questions like  whether products and services delivered to consumers globally contribute to satisfying their needs and are to their advantage; and global implications of consumerism etc.

3.Society – Social factors influence international business environment but organizations operating within this environment also have an impact upon society and groups within it. Discussion of society in the context of international business environment involves issues like the relationship between internationalisation and globalization of business environment and social stratification;the emergence of ‘winners’ and ‘losers’ as a result of social and economic change,creation of new power blocs etc.

4.Business organizations – all organizations, regardless of their size, are affected by forces within international business environment. Understanding the role of business organizations in the contemporary environment involves discussion e.g. of the current status of MNEs; the extent of economic power of business organizations at an international and global level; and the links between commercial organizations and politics – nationally, internationally and globally.

5.Supranational institutions – the rules according to which international businesses operate are to a large extent stipulated by supranational institutions. Discussion of the impact of these institutions involves consideration of their role and objectives; the processes of decision making within them; and the consequences of their actions for a range of stakeholders within the international business environment.( e.g WTO, ILO etc)

6.Social movements – social movements are a diverse category of stakeholders who have an impact upon other actors within the international business environment. Discussion of social movements involves reflection upon which areas of activity they are mostly represented in and how they make a difference to the way in which the international business environment is changing.

6 comments:

  1. Which are the National supranational institutions those who are take care of trading of good with in the country.

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  2. What kind of social moment India has for it business development? This point bit confuse me. pls guide

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  3. I think society and consumer more or less same...

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  4. @AMAN-

    *first of all national and supranational are contradictory terms.if an organization is supranational then it transcends territorial boundaries( eg UNO)

    WTO (World Trade Organization)is the organization that regulates the trade of goods and services.

    WIthin the WTO there is GATS or General Agreement on Trade in Services which looks specifically into service related aspects.

    *The issue of social movements can be related to the civil society wherein people take up a cause,create a movement for the protection of natural or specific interests and seek to bring about a change in the existing laws/policies governing the same.

    For example the recent concern over deteriorating environment has led to creation of various social movements across the globe.Environmentalists advocate the sustainable management of resources and stewardship of the environment through changes in public policy and individual behavior.

    Consequently every day seems to bring another announcement from a large corporation that it is taking steps to protect the planet. IBM, informally known as Big Blue, launched its Project Big Green to help customers slash their data center energy usage.

    (at home you have the famous Narmada Bachao Andolan/Chipko Movt)

    *Society & Consumer-

    They are not same.Consumer is an individual who will be buying your products/services.They are part of a society/culture/tradition/value system etc which influence their buying habits/ pattern.In IB you have to target consumers across countries and offer goods/services to satisfy their needs to their advantage.Operations of IB impacts the structure/organization of societies.Globalization can bring about significant changes in existing social structures and customs.


    Hope that clarifies your questions.Please feel free to post your queries.

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  5. So how come we analyze the taste/ expectation of an individual consumer and the whole society,where the taste/expectation can be differ from each other(Religion & Cast facts).

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